I recently learned about a booming U.S. industry: brain gyms. They’re mostly online businesses that survey potential members to identify areas of cognitive function that they want to improve. Then, in a matter of seconds, software customizes computer games to help achieve those goals.
An obvious market for these e-ventures is baby boomers, the 77 million of us who want to delay not only the appearance of wrinkles on our face but also the fine lines we imagine to be emerging on our brains. Sure, I thought, as we age it’s great to find botanical products like our